Service
Social media content creation for Instagram, TikTok and LinkedIn
UpToVision (UP2VISION), a studio in Weiden, Germany, offers social media content creation for businesses: Reels, images and videos for Instagram, TikTok, LinkedIn and paid ads. You can order content once for a specific occasion or on an ongoing basis.
By Fabian Baloi · Last updated:
01
Business content is not personal posting
Privately, you post when you feel like it. A business needs a goal: more table bookings, more trial sessions, more job applications, more enquiries. Every post should pay into that goal.
Recognition matters just as much. Anyone opening your profile should see at a glance that everything belongs together – colors, type, visual style. Because we also do website design, your feed and your site can share the same look.
02
Which channel for which goal?
You do not have to be everywhere. One or two channels done well beat four done halfway.
| Channel | Strong for | Typical content |
|---|---|---|
| local customers, hospitality, fitness, anything visual | Reels, images, Stories | |
| TikTok | reaching new people, younger audiences, recruiting | short, honest vertical videos |
| B2B customers, expertise, hiring | insights, projects, know-how | |
| Paid ads | reaching a specific region or audience | short clips with a clear offer |
03
A content mix that does not run dry
When ideas run out, a fixed set of rotating themes helps.
Behind the scenes
How is your product made, what does a working day look like? Real insights build trust.
People
Team, owner, regular customers – with their consent. Faces stay in memory longer than logos.
Answering questions
What do customers ask you again and again? Every question is a video.
Offers and products
Show what is new, explain the classics, announce promotions – but do not sell in every post. For one product in depth, a product video does more.
Before and after
Especially strong for trades, renovation or fitness – only with your customers' permission.
04
One-off campaign or ongoing content?
A single campaign gives you a boost, for an opening, a launch or a hiring drive. Visibility on social media, though, comes from regularity, which is why we also produce content on an ongoing basis.
Scope and rhythm are agreed together, based on your goal and on how much material you can supply. What exactly is included is written in your quote. If you mainly want your own footage cut into clips, short-form video editing is the leaner option.
05
How we work together
Intro call
Goals, channels, style. We look together at where you stand today.
Material and topics
You send photos, clips and logo. From that we draw up a list of topics.
Draft and approval
You see every post before it is final and approve it.
Finished posts
You receive the files in the right formats for each channel.
06
Frequently asked questions
How often should a business post on social media?
As often as you can keep up long term. A steady, realistic rhythm achieves more than one busy week followed by silence. We agree on a rhythm that fits you in the intro call.
Do I need TikTok if I already have Instagram?
Not necessarily. TikTok is mainly worth it if you want to reach younger people or recruit staff. The same vertical videos can often be used on both platforms.
How much work is left for me?
You supply material and insights and approve the drafts. Editing, design and formats are on our side. The better your material, the less you will need to change at the end.
Can you create content in English for an international audience?
Yes. We work in English and German, so captions and on-screen text can be in either language – or in both, if you address customers in several countries.